What we've said in print
Nations for Sale – summary (1994)
A product’s country of origin confers a certain status or image. Sometimes this is an asset, sometimes not. Sometimes it is exploited by marketing, on other occasions it is a well kept secret...
Planning is Dead; Long Live Planning (1996)
Planning is not what it used to be...
Creativity Works (2000)
The way creativity works in business is much talked about but hard to pin down. It is too loose and slippery to be easily measured by scientific analysis or modelled by business theory, and yet something of its richness and complexity does emerge from observing it...
Putting the Creativity Back into Research (2001)
Focus groups and spin doctors are the pejorative terms of our times...
Building Brands in a Multi-national store – summary (2001)
This title talks of brands and alludes to the supermarket shelf. It raises the whole question of language and whether or not it is acceptable to take language more commonly associated with one area of endeavour and attribute it elsewhere...
Breeding Monsters (2002)
I’d like to congratulate Pratap Rughani on his perceptive comment that I appear to have grown weary of the national branding debate despite being credited with initiating it...
What’s creativity got to do with it? (2003)
Last year when I told someone who asked what I did, that I was writing a book on creativity in business, he replied ‘but that’s an oxymoron isn’t it?'...
