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"We have started working with Cre8ive only recently and the experience has been great from the start. No confusion, no hassle: a true simplicity experience. Their knowledge of communication combined with their flexibility and grasp of the issues we face make it a joy to work together."
Marianne Vorrink, Sr. Manager Market Intelligence,
Philips International Amsterdam
"Getty Images needed to find a research agency that could do what we had failed to achieve in previous research. We asked them to get so deeply into the drives and motivations of our customers that we could understand the business challenges we faced in a different and definitive way. Yvonne and Anneke were able to do this incredibly effectively. From having an instant grasp of the issues and characteristics facing our organisation and category, to devising a creative methodology to get to insights we haven’t achieved before. All this in just a few days, before embarking on a trans-atlantic fieldwork project with some of our most valued clients. The debrief was simple, clear and they did not pull any punches, which is what we needed. It has been absorbed and adopted across the while organization, and at the highest level. There is no doubt that the work cre8ive did was critical in informing a new strategic direction for us."
Lauren Munton, Communications, Getty Images
"Working with Anneke & Yvonne has been a great experience, combining effectiveness, great sense of participation and sheer pleasure. You are very familiar with anything related to branding and communication, and very much at the top of your art. I will recommend you safe in the confidence that I am doing a favour to those who will work with you."
Daniel Dahan, International Brand Planner, DDB Worldwide
"Cre8ive have carried out qual and quant research projects for our business in the UK at critical times in the industry lifecycle. The results have formed the foundations of strategic change and given us valuable insights into consumer buying behaviour. Seldom have I worked with someone who can comprehend so quickly the key challenges and focus so clearly on information and possible solutions. In short: enlightenment and objective clarity."
Sue Spurgeon, General Manager, Armstrong Marketing Europe
"We used cre8ive to help the BBC come up with new ways of appealing to underserved audiences. They were brilliant at helping us tackle the problem in a different way. The usual BBC brainstorm is in a dull meeting room – but they took us off to different settings, including a nightclub…They exposed us to new ways of doing things, kept energy levels up and worked everyone hard – and we came away with loads of new ideas. We found it an inspiring way to work."
Penny Young, Tribes Project Leader, BBC Strategy
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