A fast, flexible and affordable approach
to quantitative research
Quantitative research is all too often viewed as an expensive insurance policy that larger corporations use against new product development failures. With a minimum investment of over £15,000 per project, it is enormously expensive and can be out of the financial reach of either smaller companies or brand managers working inside larger companies with a great new idea they wish to champion. It is often a black box procedure with more time spent discussing statistical significance and product rotation than really trying to understand the issues the client wishes to resolve. And in our experience it is rarely designed to incorporate more explanatory qualitative work that could help the figures make sense.
By reducing overheads and working directly with efficient professional suppliers cre8ive.net can cut costs and timings dramatically while delivering more thoughtful and considered analysis. We work closely with you to design the questionnaire and plan the most appropriate methodology. The research can incorporate concept and packaging assessment, product diagnostics, likelihood to buy and volumetric scores. A qualitative element can also be introduced such as depth interviews at hall tests.
What we offer is fast - 4 weeks from briefing to results, considerably cheaper, robust, jargon-free, reliable and analysed by people who understand strategy and business. What you get is data interpreted into real business solutions.
For quantitative research contact yvonne@cre8ive.net
