A deep, rich, diagnostic approach
to qualitative research

cre8ive offer a full range of qualitative research methodologies - focus groups, depth interviews, paired depths, mini groups, friendship groups, conflict groups - or any combination, depending on which method will best achieve the objectives. We prefer to be briefed and then propose the most suitable methodology. We also like to get involved in stimulus development as we believe the quality and creativity of the input is in direct relation to the quality of the output.

It has always seemed to us that the most useful research informs strategic and creative direction rather than tests it - helping to get it right from the outset. For this reason we like to work with people who want provocative, fundamental thinking based on bringing external response and insight right to the heart of the project.

We think the role of qualitative research is not to report back how the target think, feel and react but why they think, feel and react as they do. Research may uncover complex, often contradictory attitudes and motivations, but it should seek fundamental unifying principles. For this reason cre8ive prefer fewer, longer sessions that provide the time needed to dig beneath surface response to the underlying issues and ideas.

Anneke and Yvonne both have more than 20 years moderating experience, and a background of brand development behind them. We believe you pay for this experience so the partners do all the moderation and analysis themselves. There is no delegation.

We run many UK only projects, we moderate research on both sides of the Atlantic and we have co-ordinated and analysed pan-European  and Asian projects. We work successfully to tight deadlines and with senior management, having presented at many board meetings.

Contact