A fun, wide-angled, non-judgmental approach
to brainstorms
Everyone wants new ideas but how to have them? More often than not internal brainstorms produce yet another soul searching dissection of the strategic problem rather than a cornucopia of fresh ideas. The same team with the same experiences, ideas and prejudices may simply be stale and stuck in a rut.
The success of brainstorms is in direct relation to the degree of preparation but all too often the event is left more to chance than planning. Quickly assembled, time pressured employees are unlikely to be at their most creative and relaxed. Lack of sufficient time can leave each stone upturned but unexplored and lack of varied stimulus can quickly exhaust participants’ patience. Little thought is given to the brainstorm environment - the boardroom may add gravitas but is it the place to be playful and provocative?
cre8ive run idea generation sessions suitable for new strategies, new creative platforms, new products and new services. Each session is carefully planned and held off site in a stimulating environment - we’ve been to clubs, chapels, artist's studios and fast food outlets - and approaches the subject from as many different angles as possible.
We aim to bring together client teams, R&D specialists, consumers, and creative teams for a genuine exchange of ideas and team solutions and to introduce a wide variety of imaginative stimuli and challenging exercises. Sometimes graphic artists are used to translate words into visual concepts and bring new ideas to life and often naïve experts are included - people who work in seemingly tangential areas yet can spark genuine strategic insights by talking about their experiences.
The output is recorded, organised and refined into a clear and detailed
presentation by cre8ive.net. For brainstorms contact yvonne@cre8ive.net
cre8ive also offer the 8·team...
A crack brainstorm unit. Click here for more information.
