About us
We met in 1984 in our first jobs in advertising. Yvonne arrived having studied natural sciences at King’s College, Cambridge, Anneke came from Bristol with a history degree. We both trained as brand planners and worked our way through several of London’s top advertising agencies during the 80’s - the heyday of British advertising - BMP (now DDB London), DMB&B (now Leo Burnett) & BBH.
In the mid 1990s we teamed up as freelance strategic planners conducting group discussions, facilitating workshops and idea generation sessions, and managing quantitative projects to give joined up thinking and thoughtful analysis to brand strategy and NPD. In 1999 we formed the cre8ive.net company offering insightful research and fresh idea generation.
Between us we have 3 children, 3 cats and over 40 years of strategic and creative development research experience.
